This project was created to celebrate and remember my beginning journey of fatherhood. I wanted a design that would be iconic, timeless and simple enough that anyone could draw it.
I drew inspiration from a couple manuals and diagrams to help create the graphics and overall feel for the brand. I kept coming back to a simple moustache to help describe fatherhood, as my own father has a fierce stache. The simple blue and orange colour palette was a natural fit, as I wanted the colour to equally communicate fatherhood. In the end, the branding fell perfectly in place, creating a very modern infograph look.
I continued the branding across all my platforms, including social media, website and swag store.
I know you just met me and this is crazy, but call me maybe. GET IN TOUCH