I created this identity design for a curation blog of funny, techie and trending content from the web. The challenge here was to create a mark that would easily be scalable to a tiny web icon.
The inspiration of heart styled design was forefront during the design process. Therefore, I incorporated the letter “L” with the heart icon to subtly reinforce the notion of liking is from the heart. I choose a muted colour palette to separate the styling of this design from traditional “love” designs. The lettering was lowercase and tight in spacing to create a quick off the tongue vibe to the logo.
- Branding
- Identity Design