This was a massive creative project for an Easter campaign the new church plant Experience Church. The challenge here was to approach Easter advertising from a completely different angle then traditional marketing.
We created the campaign “Remember Your First” to engage onlookers to remember their first time moments (no matter how risqué that is) because this was Experience Church’s first time doing an Easter service. This campaign was inspired by a retro vibe as we felt remembering needed to portray some sort nostalgia. We took the campaign beyond traditional media and used hashtags to generate conversation and connection with people. The campaign included the design of: slogans, content, one page website, print materials (posters, handouts, flyers, etc), apparel design, social media, day of graphics and advertising materials (bus ads, magazine ads, Facebook ads, Google ads, etc).
Overall this project was hugely successful helping the church over double their attendance for their Easter service.
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